Seva Ustinov

🚀 Building Plurio.ai — $4.5M raised

⭐ Built ITA Digital Agency — $15M/y revenue, 100+ people

🌙 Burner, @luna.the.artcrane core team

🤍 Part of S16, F4F, SLP, Evolution

📍 San Francisco

Now

Plurio — AI agent that autonomously runs performance marketing. Budget reallocation, creative fatigue detection, anomaly alerts — all connected to the full funnel from ad click to revenue. $4.5M raised. $100M+ in ad spend managed annually.
Fastest-growing companies research — benchmark corpus across 16 AI-native B2B companies. Growth patterns, GTM models, what separates $10M ARR from $100M ARR.

Open source

AI First Workspace Template 85 ★ — framework for team-wide AI adoption: multi-repo architecture, department-specific agent context, automation scripts. Based on a real rollout across a 40-person team. 20+ companies in pilots.
openclaw-skill-claude-code updated Apr 2026 — async Claude Code skill for multi-layer AI orchestration. Delegates heavy tasks from OpenClaw to Claude Code sub-agents with live heartbeat pings and Telegram notifications on completion.
sePingMenu2 — macOS menu bar app. Pings every second, shows live latency and connection status.

Talks & appearances

Apps In Motion, New York April 2026 · AI in paid media for apps
The Future of Agentic MarTech · SF Tech Week October 2025 · Side event, Three Embarcadero Center
Marketing Reboot: Making Big Shifts Podcast · March 2026
Exit or Die Podcast · March 2026
Product Led Growth Leaders Podcast · January 2026
Thoughtful Entrepreneur Podcast · January 2026

Vibe salons · Bay Area

Weekly gatherings at someone's place. Friends show up and do their thing — vibe-code, play games, talk, make music. No agenda, no tickets. Just a recurring thing we keep going because we like it.

Past

2023–25 Elly Analytics — attribution platform for teams spending $20K+/month on digital ads. Crossed $1M ARR. Evolved into Plurio.
2019–2021 ITA Digital Agency — self-management transition — converted the agency to full self-management. Removed CEO layer. Grew to $15M/year revenue.
2011–2018 ITA Digital Agency — full-funnel era — repositioned as accountable for revenue, not just traffic. Full funnel: SEO, paid, analytics, attribution. Grew from 20 to 80+ people. Opened Bali office. Remote-first from 2013.
2004–2010 ITA Digital Agency — founding — started with a co-founder while still at university. First clients, first team, first infrastructure.

Luna · 2023–2024

Arrived in San Francisco in 2023. In 2024, co-led Luna the Artcrane — a large-scale art installation and community project at Burning Man. Part of an extended creative circle that I've been building since landing here: people who build things by day and make art by night, or the other way around.